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MEDIA MARKET: Major Record Labels

The world music market is dominated by the "Big Four Record Labels. They control most of the expertise and capital to market, influence airplay, and fill shelf space at record retailers.  They can be considered as a music cartel that is very powerful in their market distribution.  The “Big Four” control around 70% of the world music market and around 85% of the US music market, demonstrating the concept of oligopoly within the music industry.

 

The Big Four accounted for 82% of the world music market in 2005

 

31.71%  Universal Music Group
25.61%  Sony BMG Music Entertainment
15.00%  Warner Music Group
09.55%  EMI Group
18.13%  Independent Labels

 

The term "record label" when referring to the Big Four is a misnomer, as they are actually corporate umbrella organizations called holding company music business groups. A music group is a business group consisting of music related companies, that is owned by an international conglomerate holding company, which often also has non-music divisions. 

 

Each of the Big Four is a music group that controls all of its affilates that include music music publishing companies, record (sound recording) manufacturers, record distributors and record labels.  These holding companies have a huge network of affiliate record labels in the down-line.  A record label is a company that manages sound recording-related brands & trademarks and coordinates the production, marketing, licensing and copyright protection of sound recordings and videos; and maintains contracts with recording artists and their managers.  Record companies (manufacturers, distributors, and labels) may also comprise a record group which is, in turn, controlled by a music group.

 

Sometimes it’s difficult to discern the difference between a Major Record Label, Major Label Affiliate and Indie Label.  It’s a major record label if the artist’s record label contract reads like a multi-album, major label deal; is long and has lots of nebulous language;  its product is distributed by one the “Big Four” major distributors or is funded by one of them.

 

It’s been possible for writer/artists to release independent recordings for many years. The affordability of digital recording equipment and the marketing potential of the internet have done a lot to level the playing field for indie artists. 

 

Here are statistical facts and problems of signing with a major record label:

 

1.    Success after signing with a major label is about one in ten. The only guarantee is the manufacturing and marketing of your artistry and not fame and fortune.

 

           .2.   .Allegiance and passion are typically not inherent as the rela- tionship is based on artist contribution to the record labels bottom line and the interest of shareholders profit

 

3.    Standard record label deals put an artist in “recoup”  where the label  recoups the cost of advances, record and video production, tour costs. These costs are recouped from artist royalties

 

4.    .Record contract has artist locked into specific number of albums within a specific time period with artist unable to record for anyone else until requirements are met

 

5.    .Artist contract can be assigned and end up on another record company or affiliate regardless of artist wishes. 

 

Below is a listing of Music Media Markets that are expanding internationally with new technology driven deliveries and niche market networking:

 

M U S I C   M E D I A   M A R K E T S

                       (Click On The Links Below)

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