MEDIA MARKET: Commercial Jingles
Local, Regional and National jingle markets have various representations with Ad Agencies, PR Firms, Corporate Marketing
Directors, Creative Directors, In-House Production Studios and Business Owners who continually develop broadcast advertising
campaigns in TV and Radio productions. Jingle pro- ducers continually serve
a diverse range of clientele in commercial jingle productions.
Ad agencies will often ask Jingle Producers, Composers and/or Songwriters they
are working with to attend the creative meetings with their ad client. Here, storyboards, scripting and slogans can be developed in the meeting with project demographics, emotional
tone, music genre. All jingle produc- tions are “work for hire” from
agencies unless there is a songwriter’s pre-existing music that is licensed.
There are 7 sources of income available from Commercial Jingles:
1. Synchronization Fee: ad agencies negotiate a “sync fee” with publisher; can be either the original song or a new
recording of the song
2. Master Use Fee:
additional fee paid if the original recording is used instead of a new recording version
3. Production
Cost fee: fee of the production with overhead and profit margin
built in; cost includes studio time, engineer, musicians, vocalists, arrangers, composers, writers
4..Creative Fee:
jingle producer charges a creative fee for pro- ducing the jingle in addition to the jingle production cost;
fee includes the development and gathering of all the creative ele- ments from production meetings with agency, advertising
client, development of slogans, lyrics, copy, hooks, musicians, studio, vocalists, composer, arranger
5. .Union Session Payments: All musician union recordings involve union scale payments from the
American Federation of Musicians
6. .Union Residual Payments: All musician union recordings involve from the American Federation
of Musicians involve residual pay- ments at the end of every 13 week period in which the jingle is aired
7. Performance
Royalties: only available if the songwriter’s pre-existing music is licensed or if the “Work- For-
Hire contract has a licensing provision for songwriter performance royalty rights then the songwriter
and Publisher receive performance royalties from airplay of the jingle song.
