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SIMPLICITY & FOCUS

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SIMPLICITY & FOCUS is the heart of creating songs that communicate something in a unique way that everyone experiences or can relate to.  There is a common saying in all the arts, “Less is More.”  Taking an idea or concept and creating a hook that the song is built around.  There is an art to communicating the hook in a song that is understood by as many listeners as possible.  The following includes process stages to engage in Simplicity & Focus:

 

Stream of Consciousness Stage: the illumination phase of the creative process where spontaneity of lyrical ideas are generated and the “inner critic” is turned off; looking into the appeal and commerciality of subject matter; relatable and believable themes, cleverness, messages, novelty, contemporary, target audience

 

Development Stage: One or more song sections is written with basic song concept and hook being weel structured and defined

 

Verification Stage:  looking at the song as a product where polish and sizzle is developed and expanded using the right lyrical meter and rhyme.

 

Rewrite Stage: the creative critique stage where all the elements of lyrical content are weighed heavily and carefully reviewed with regard to the key common denominators that make songs stand out in form construction.

 

We use the same protocols and criteria that are used in hit songs where all the lyric toolsets are employed to make a song the best it can be.  Our seasoned songwriters, composers and producers carefully review, study and direct each and every song project and every rewrite to ensure the best musical product identity.   We examine how the song subject matter, theme and reference point flows in the lyrical and musical prosody.  Our creative team applies the following creative Song Lyric Toolsets to direct and initiate edits, alterations, modifications, changes and re-writes.  (Click On The Links Below For Description)

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      SONG LYRIC TOOLSETS
                         (Click On Links Below)

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