MUSIC MARKETS
Today’s music industry is converging at a record fast pace with new-- Emerging
Markets, Distribution Vehicles, Format Deliveries and Technology Trending in niche-driven markets. New technology coupled with viral marketing is allowing for the convergence of music media content to be
delivered via phone, cable, wireless, satellite and internet technologies.
With the convergence of electronic
media, there is a global market ‘content demand’ for more music intellectual properties. Songwriters, Publishers, Producers, Composers are able
to target music markets and Produce, License, Sell, Distribute, Publish their music
properties. Viral internet marketing and viral advertising enables an open market to exploit pre-existing
social networks to produce exponential increases in brand awareness in targeted music markets. Harnessing the network effect of the Internet is very powerful in reaching a large number of people.
